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Miss Malini: Bollywood, The Bombay (Mumbai)
Party Circuit, Fashion, Lifestyle, Personal quips
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Background Info
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Socialite to the core
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Began in 2008
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Find a voice and fill the gap
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Immense following
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Financial aspect to business/branding
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What makes it unique
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Seamless combination personal voice and
entertainment news
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Strengths
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Strong voice for the vast audience
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Criticism
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Too commercial
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Need to distinguish not journalistic content
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Influences
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Be interactive, optimistic and maintain your
voice
